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Market Development Officer

Summary:
The role involves engaging with farmers through field demonstrations, organizing farmer meetings, and implementing farmer-level marketing strategies to promote products. Additionally, the officer will provide technical support, train sales teams, and liaise with the agriculture department for statutory requirements.

Key Responsibilities:

  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Organize field demonstrations to highlight product USPs from farmers’ perspectives.
  • Develop and execute farmer-level marketing strategies to spread product awareness.
  • Plan and conduct farmer meetings to educate and engage potential users.
  • Create marketing communications for internal sales teams, channel partners, and farmers.
  • Train sales teams and participate in farmer and partner meetings.
  • Collect and document farmer testimonials and images for branding and marketing.
  • Ensure compliance with agricultural regulations and liaise with relevant authorities.
  • Identify gaps in the product portfolio and communicate them to the product development team.

Qualifications & Skills:

Ability to build strong relationships with farmers and stakeholders to drive product adoption.

Bachelor’s or advanced degree in Agriculture, Agronomy, Agricultural Engineering, or a related field.

Experience in product development or market development in the agricultural input sector.

Strong analytical, problem-solving, and project management skills.

Knowledge of agricultural regulations and compliance requirements.

Excellent communication, collaboration, and training abilities.

Job Category: Marketing Sales
Job Type: Full Time
Job Location: Gujarat Rajasthan

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