Area Sales Manager (ASM) / Territory Sales Manager (TSM)

Job Title: Area Sales Manager (ASM) / Territory Sales Manager (TSM)
Department: Sales & Marketing
Reporting To: Regional Sales Manager
Job Overview
We are hiring Area Sales Managers (ASM) and Territory Sales Managers (TSM) with deep field
experience in the agri-input industry to lead sales growth, drive team performance, and build strong
retailer and farmer relationships in assigned territories. The ideal candidate should be agronomically
sound, street-smart, and possess strong retail and team management skills with at least 3–8 years of
relevant experience.
Key Responsibilities

1. Territory & Sales Ownership

• Drive primary and secondary sales of agri-inputs (insecticides, fungicides, bio-stimulants,
  fertilizers).
• Set monthly targets for territory and team; monitor daily sales tracking and beat performance.
• Ensure strong retail coverage, market penetration, and territory-specific growth planning.

1. Team Management

• Lead, mentor, and manage Sales Officers/Executives across rural beats.
• Train team on product knowledge, farmer engagement, retail handling, and Univia app usage.
• Review daily sales activities, plan joint fieldwork, and improve productivity through
  coaching.

1. Agronomy & Farmer Engagement

• Provide sound agronomy guidance (crop stages, pests, nutrition) to retailers and farmers.
• Organize farmer meetings, field days, and demo plots to showcase product efficacy.
• Recommend right products based on soil, crop, and crop stage.

1. Retail Sales Process Management

• Build strong retailer relationships for repeat orders, collections, and brand visibility.
• Ensure proper retail display, POS material usage, and scheme communication.
• Promote digital ordering and engagement through Univia’s retailer app.

1. Market Intelligence & Reporting

• Track competitor schemes, pricing, new launches, and farmer preferences.
• Share structured feedback with Product, Branding, and SCM teams.
• Submit daily market activity reports and sales forecasts using company tools.

1. Street Smartness & Territory Knowledge

• Apply common sense and adaptability to handle field-level challenges.
• Leverage local knowledge of geography, crop cycles, agri-influencers, and retailer dynamics.

1. Logistics, Planning & Compliance

• Coordinate with PDO, warehouse, and accounts teams for timely supply and payment clarity.
• Ensure compliance with regulatory norms (Insecticide Act, FCO, etc.) in product promotion.
  Candidate Requirements
• Experience: 3–8 years in agri-input field sales (mandatory).
• Education: B.Sc./M.Sc. Agriculture, or relevant Agri-Business qualification.
• Vehicle: Must own a two-wheeler or car with valid license.
• Skills:
  o Strong team handling and sales drive.
  o Ability to work independently in the field.
  o Excellent communication in local language & Hindi.
  o Proficiency in planning, beat design, and reporting (mobile apps/Excel).
  
• Why Join Univia?
• Work with a forward-thinking agri-input company blending digital innovation with traditional
  distribution.
• Take ownership of your territory and directly impact farmer productivity with quality
  solutions.
• Get structured training, performance-based growth, and transparent incentives.